Reduce, Reuse, Rephrase
Publication Design
Sappi is a paper company based in Boston, focused on producing recycled paper products. The concept involved combining ways to live sustainably with different idioms/phrases. I used my original photography. The target audience for this project is consumers interested in using Sappi for their paper needs. Research was conducted on exploring different idioms and figuring out the imagery for each one. The design for this project was heavily focused on playful, stand-out typography that would correspond with the particular photo. Every spread has its own unique personality and stands out to the viewer.
