Championship Mindset

Packaging Design

Championship Mindset is a line of coffee intended for the University of Oklahoma sports fans who are also java lovers. The line encompasses three different roasts, Light-Medium, Dark, and Southern Pecan. From the start, I knew the packaging had to stand out while also reflecting OU's many achievements in sports. The banners and sports icons were created to represent OU's many championships in all kinds of sports. A mug was also created to complement the bagged coffee.

Below this final design, I have also included my initial design that was unable to be used due to licensing and copyright restrictions. I took inspiration from vintage sports memorabilia and put a variety of different OU memorabilia together in a collage, making the packaging stand out when viewing it from a crowded shelf.

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