Pizzeria Gusto
Brand Identity System
Pizzeria Gusto is a restaurant in Oklahoma City, OK. The concept for the rebrand was developing a playful and colorful style that would resonate with its younger consumers, with the restaurant being in an area that is popular with young people. Colors were chosen from colors traditionally associated with pizza. Circles were used as a graphic element to call upon the shape of a whole pizza as well as the shape of a pepperoni.
